Back Beach Life

It all started with a day at the beach, one seemingly ordinary outing that would change everything.

This month we put a spotlight on 4 key areas of our brand: sustainability, comfort, innovation and style. Let me expand...!

To celebrate Men's Heath month, we chat with Joey Jordan, a fan of Back Beach Rd and an inspiration to anyone who is looking to bring some healthy changes into their life.

From family to friends, there is an entire community of mums who surround me and who have supported Back Beach Rd in various ways.

I remember the days when bras were uncomfortable and the ones I owned didn't fit me properly. It wasn't until my late 20's I really started to understand what it felt like to have a bra that was made for me!