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As an Aussie mum of 4 kids under 14 years, I understand the joy of a stress free day at the beach!
Back Beach Rd began out of frustration during the summer holidays when my eldest son and his mates were around 10 years old and in so much pain from chafe after a day at the beach, they couldn't even contemplate a soft drink and hot chips at the local pub!
After researching online it was clear there was a gap in the market for stylish board shorts that were truly comfortable.
So with an entrepreneurial background, a nature for problem solving, a passion for creativity, a love of the sand and water (and dislike for tears and tantrums on the beach!), Back Beach Rd was born (and replaced the urge for baby number 5!)
Naming the business Back Beach Rd was an easy and natural choice, having spent summer holidays in the idyllic seaside village of Portsea in Victoria, I would often walk Back Beach Road, the link between the bay and the ocean (the front and the back beach).
Back Beach Rd evolved under surprising circumstances during the Covid 19 lock down of 2020, when our family of 6 found ourselves in NSW during the June/ July school holidays and the Victorian government announced remote learning and work for 6 weeks.
We decided to temporarily base ourselves in Byron Bay and quickly fell in love with this holiday destination, known for its lighthouse, beaches, surfing and laid back lifestyle. 2 years on, we are still here!
Born out of Melbourne, based in Byron Bay, we produce multi-purpose clothing with a multi-location attitude!
Our purpose is to combine swimwear and activewear and create a new genre called swimactive wear™.
We want to provide multi-functional, stylish and comfortable apparel for a swim active lifestyle.
Our initial goal was to design sustainable board shorts, made from recycled plastic bottles, that would help solve the problem of chafe. But as our business grows so does our vision.
This year we will expand our swimactive wear™ range to include tops, leggings and women's shorts.
We want to solve the problem faced by women (and even the score with blokes) so they can run and swim in comfort & style, without having to change clothes. We are all for gender equality!
As our business evolves, so does our sense of social justice. We are passionate about using our voice to encourage others to embrace individual differences and build a fully inclusive world.
We want everyone to feel comfortable on the inside and our motto is to walk the Bold, Bright, bRave Rd!
Unique. Inclusive. Equal. Diverse. Transparent. Bold. Bright. Brave. Resilient. Accepting. Comfortable Versatile. Practical. Thoughtful. Purposeful. Determined. Kind. Caring. Confident. Honest. Humourous. Passionate. Innovative. Reliable. Safe. Joyful. Happy. Creative. Positive. Forgiving.
It's time to get technical!
We set out to create the most comfortable anti-chafe board shorts.
The outer shell is quick drying but it's the inside that counts!
Our unique dual fabric in-built inner lining has a soft and smooth inside panel and an outside panel designed to drain water and avoid sand retention.
Brilliant for children or adults with skin sensitivities but made for people who just want to be comfy!
We care deeply about the future of our planet and it's not only our desire but our belief that we should all be doing our bit to save it.
All of our postage bags will soon be compostable.
Made from sustainable plants and non-toxic resin, these satchels will decompose when exposed to enough moisture along with anything inside them.
Plastic be gone!
Our range of board shorts are made from 98% recycled plastic bottles and are certified by the Global Recycling Standard (GRS).
We care about the environment down under!
Back Beach Rd spends more time on the design process, ensuring each piece of apparel is quality made, durable, sustainable and versatile.
We manufacture small quantities to eliminate waste.
Our board shorts are multi-functional, making them the perfect 2-in-1 short for all activities, in and out of the water.
We encourage you to buy better and to buy less.
