Why comfort and colour make us who we are!!

Back Beach Rd is all about feeling comfortable on the inside—literally, with our ultra-soft in-built lining found in our board shorts and NEW skorts range, and figuratively, by inspiring you to feel confident, at ease, and completely yourself.

COLOUR

The bright, bold colours we opt for with many of our styles are a celebration of individuality, designed to inspire you to embrace your differences, be proud of who you are, and live boldly.

I have always loved colour. Ask my sister-in-law if she remembers seeing my wardrobe way back when and it was full of colour, while she opted for black! (I have definitely  moved more in her direction these days!)

On the weekend I went to one of my best friends birthday parties, and it was full of colour! The theme was Mexican, which suited our host perfectly, given she is the clever creator of the vibrant Carla Dinnage Ceramics range! 

When starting the design process for swimactive wear™at Back Beach Rd, I had always envisaged block colours. I had seen a lot of board shorts and rashies with prints and I just liked the look of something more plain and found them hard to find.

Introducing the even brighter neon range was a deliberate approach to being able to spot your kids more easily. This was a safety issue I wanted to help solve for parents, and I knew that bright colours and neon prints had been proven to prevent accidents and save lives in the water. See CBS news video.

When we speak of bright colours being a celebration of individuality we really mean it. Speaking from personal experiences I know all too well how important it is to help make people who feel just that little bit different feel included, welcomed and accepted for who they are. 

COMFORT

Feeing comfortable on the inside is not just something we wanted to achieve literally for our customers. It's true Back Beach Rd did start out because we saw as a gap in the market for super comfy board shorts that helped prevent chafe, but our tag line 'being comfortable on the inside' is as much about helping encourage everyone to be comfortable in their own skin. 

We proudly support the charity Friend in Me, which is on a mission to create socially inclusive communities that accept everyone for who they are and to leave no child behind. 

Gracias for reading this far. Hopefully you understand a little bit more about why we are the way we are, and we also hope you will join us on the Bright, Bold Rd (BBR).

ADIOS!!