Back Beach Life

This month we put a spotlight on 4 key areas of our brand: sustainability, comfort, innovation and style. Let me expand...!

To celebrate Men's Heath month, we chat with Joey Jordan, a fan of Back Beach Rd and an inspiration to anyone who is looking to bring some healthy changes into their life.

From family to friends, there is an entire community of mums who surround me and who have supported Back Beach Rd in various ways.

I remember the days when bras were uncomfortable and the ones I owned didn't fit me properly. It wasn't until my late 20's I really started to understand what it felt like to have a bra that was made for me! 

I grapple with the concept of what it means to have individual needs (or special needs as is often called). My daughter's needs are described in this way and there is stigma around it.

Today is Unity Day! A day for wearing orange to show unity for kindness, acceptance, inclusion and to send a visible message that no child should ever experience bullying.