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Our Story

As an Aussie mum of 4, I understand the joy of a stress free day at the beach!

Back Beach Rd began out of frustration during the summer holidays when my eldest son and his mates were around 10 years old and in so much pain from chafe after a day at the beach.

After researching online it was clear there was a gap in the market for stylish board shorts that were truly comfortable (and would help prevent that painful 'sand scratch'!).

So with an entrepreneurial background, a nature for problem solving, a passion for creativity and a love of sand and water, Back Beach Rd was born (and replaced the urge for baby number 5!)

Naming the business Back Beach Rd was a natural choice, having spent summer holidays in the idyllic seaside village of Portsea, Victoria. Back Beach Rd, Portsea is the link between the bay and the ocean (the front and the back beach).

Back Beach Rd evolved under surprising circumstances during the Covid 19 lock down of 2020, when our family of 6 found themselves in NSW during the June/ July school holidays and the Victorian government announced remote work and schooling for 6 weeks.

At the time we temporarily based ourselves in Byron Bay, however quickly fell in love with the holiday destination, known for its lighthouse, beaches, surfing and laid back lifestyle. So what started out as 6 weeks ended up being 2.5 years!

With our head office now back in Melbourne, Back Beach Rd is inspired by the Australian beach lifestyle, with an emphasis on our two great loves, Portsea and Byron Bay. 


We care about the future of our planet and it's not only our desire but our belief that we should all be doing our bit to save it.

We are proud to work alongside the following organisations