As an Aussie mum of 4 kids under 14 years, I understand the joy of a stress free day at the beach!
Back Beach Rd began out of frustration during the summer holidays when my eldest son and his mates were around 10 years old and in so much pain from chafe after a day at the beach, they couldn't even contemplate a soft drink and hot chips at the local pub!
After researching online it was clear there was a gap in the market for stylish board shorts that were truly comfortable.
So with an entrepreneurial background, a nature for problem solving, a passion for creativity, a love of the sand and water (and dislike for tears and tantrums on the beach!), Back Beach Rd was born (and replaced the urge for baby number 5!)
Naming the business Back Beach Rd was an easy and natural choice, having spent summer holidays in the idyllic seaside village of Portsea in Victoria, I would often walk Back Beach Road, the link between the bay and the ocean (the front and the back beach).
Back Beach Rd evolved under surprising circumstances during the Covid 19 lock down of 2020, when our family of 6 found ourselves in NSW during the June/ July school holidays and the Victorian government announced remote learning and work for 6 weeks.
We decided to temporarily base ourselves in Byron Bay and quickly fell in love with this holiday destination, known for its lighthouse, beaches, surfing and laid back lifestyle. 2 years on, we are still here!
Born in Melbourne, with our head office in Byron Bay, we are an Australian label producing multi-purpose clothing with a multi-location attitude!
We care deeply about the future of our planet and it's not only our desire but our belief that we should all be doing our bit to save it.